Many luxury consumers are part of a

Many luxury consumers are part of an affluent,
global élite that is increasingly well educated and concerned about social and environmental issues. These consumers use luxury products as a symbol
of success. The definition of success – and the way it is perceived by others – is changing. Many successful people now want the brands they use to reflect their concerns and aspirations for a better world. This is true not only in Western luxury markets, but, increasingly, amongst the affluent middle classes of Asia, Latin America and Eastern Europe