Research and Innovation
The consumer is at the heart of all Arla’s activities. Only by serving the - known and yet unknown – needs of our consumers will Arla continue to secure its position in Europe while developing business in Middle East, Northern Africa, Russia and China.
This demands having innovation as an absolute top priority at Arla. We focus on balancing incremental and radical innovation across the business with a primary target that 10% of our turnover should come from new product development.