Everyperson is the archetype of the

Everyperson is the archetype of the common man and woman. Think of the village green, democracy or a comfortable group where every fits in. The Everyperson is put off by elitism, and happy just they way they are – real, honest and hard working.

Target changed the face of retail, combining fashion with affordability in a store where everyone can find the money for the latest trends. The sitcom Cheers offers an escape “where everybody knows your name.”

Everyperson speaks in a voice that is easy to understand and inclusive. Everyperson graphics and fonts are simple and often rounded.

Lover language is inviting, beautiful and poetic. The look of Lover can be ultra rich and sensuous, or warm and inviting