Kellogg’s, which entered with high-

Kellogg’s, which entered with high-priced cereals (which were several times more expensive than traditional Indian breakfasts),


faced a lack of demand.



KFC initially failed to realize that Indians were repulsed by chicken skin,



without which the Colonel’s secret batter would not stick to the chicken.



Thus, apart from a lack of understanding regarding local tastes,


a combination of circumstances including over estimation of potential demand,


inability to overcome bureaucratic hurdles to doing business,



infrastructural inadequacies,



and inappropriately rigid strategies (e.g., pricing) led to many failures and disappointments.