On June 2013, the customer has been offered PRUmax income plus as premium 500,000 baht, get gold 1.50 baht. But she has age over limit to buy that product. After that, bank staff trying to follow up to the customer and proposed July 2013 promotional campaign (gold 1.25 baht). The customer decide to buy 5 policies (1 policy, 100,000 baht) for grandchild if she will get gold 1.50 baht.