Starwood Hotels & ResortsWorldwide,

Starwood Hotels & Resorts
Worldwide, Inc.
(Starwood or 'the company') is one of the leading hotel
and leisure companies in the world.
The company's well-established global presence enables it to
reach more customers.
However, pricing war, fueled by intense competition, could make Starwood's luxurious brands uncompetitive resulting in low market penetration opportunities for the company