3.Value / Price relation triggers t

3.
Value / Price relation triggers transaction
Price and value are, in principle, the same phenomenon regarded from the opposite
positions. The price of commodities depends on supply and demand,
when the supplier’s price follows the value decided by the market. In the case
of branded products, price is the level where the seller is willing to exchange
the product for the money of a sufficient number of buyers. The buyer’s personal
and subjective opinion on the value of the product in relation to its price
is expressed by his/her willingness to buy. The transaction will be performed
at the moment when both parties realise that they gain from it. In marketing,
price is independently set by the supplier, value is decided by the buyer.