atagonia’s philosophy relies on qua

atagonia’s philosophy relies on quality over quantity.

Patagonia, an outdoor clothing company, famously tells customers to think twice before buying.

On Black Friday last year, the brand had an “anti-black Friday” event and encouraged customers to get their items repaired instead. Patagonia also famously ran an ad with one of its garments that said “don’t buy this jacket.”

This strategy is paying off big-time, reports Sapna Maheshwari at Buzzfeed.

The “socially and environmentally conscious practices” have helped profits triple since 2008, Maheshwari writes.

Patagonia’s business model, which rejects overt consumerism, bucks the trend of fast fashion retailers like Forever 21 and H&M.