GAC Citizenship3.1 IntroductionWelc

GAC Citizenship
3.1 Introduction
Welcome to the "GAC Citizenship" module, which investigates two important parts of the way we work in GAC – the GAC Brand and Group IT.
The GAC Brand is strongly promoted by our Corporate Communications Department through marketing and sponsorship initiatives. However, as you will learn, every GAC employee plays an important role in how we project our company image by 'Living the Brand' and being GAC Brand Ambassadors.
Information Technology includes our communication infrastructure, our technical infrastructure and our business applications. As a worldwide company, these functions are integrated into every part of our business and administrative processes. In this module you will be introduced to our Group IT Policy, Standards and Guidelines and how it guides our IT function.
Together, the GAC Brand and Group IT form an integral part of how we identify ourselves and how we communicate, both within and outside of GAC.

Facundo Mendoza
Senior Project Manager
Group IT



3.2 Learning Outcomes
This module will provide you with a strong understanding of GAC Citizenship and how this impacts your own work performance.
By the end of this module you will be able to:
• Describe the importance and development of the GAC Brand.
• Explain your role as a GAC Citizen.
• Identify practical things you can do to become a GAC Brand Ambassador.
• Outline the key components of the Group IT Policy, Standards and Guidelines
• Identify how the Group IT Policy affects your everyday work.
• Complete your own SWOT analysis and use it to identify where you can improve your work performance and become a better GAC Citizen.
3.3 The GAC Brand
Time: 30 minutes
The GAC Brand is communicated through the GAC Brand and Communications Handbook, the GAC intranet, marketing materials, publications and the GAC Corporate Academy.
Click the following lesson to familiarise yourself with the GAC Brand and your role in promoting it.
3.4 Group IT and Business Applications
Time: 30 minutes
The Group IT Policy and Procedures provide a comprehensive overview of how IT is used throughout GAC, as well as our Business Application software programmes that support the way we manage our business information.
Click the following lesson to learn more about the GAC IT Policy and our Business Applications.
3.5 Activity 1 – Professional SWOT Analysis (10%)
Time: 45 minutes
Part of being an effective GAC Citizen means understanding what you bring to the organisation. This activity is your chance to take a closer look at yourself from a professional perspective.
3.6 Activity 2 – GAC Citizenship Forum (10%)
Time: 30 minutes
Given what you have learned about being a good GAC citizen this week, and your SWOT analysis of your own strengths, weaknesses, opportunities and threats, it is now time to think about how you can put these into practice.