In the late 1990,s IBM changed its perspective on supply chain management. Instead of looking s shareholders . could provide value to the enterprise and it at it as just overhead , the company considered how the supply chain COULD PROVIDE value to the enterprise and its shareholders . to begin, IBM ;s goal was-and still is-to revolutionize the very concept of a supply chain by transforming it into a powerful force that could drive efficiency, make life easier for its client , and improve customer satisfaction with IBM as a strategic partner. If that could be achieved, IBM believed that it cound grow revenue while reducing expenses . of course , this meant dramatically improving operations. It also meant making the supply chain accountable to the business and establishing fundamentally different expectations of how the supply chain produces benefits.