Get campaign objectives and requirement from client.
Research for client’s past campaign and competitor’s online creative and website to identify the best way to develop competitive creative.
Study given campaign goals and identify how to achieve them.
Develop original concepts and modify concepts provided by clients for campaigns into scripts, storyboards, and mockup designs when required.
Utilize all available technologies to create campaign.
Visual design, HTML, and flash animation production to realize the ideas into the actual work.
Present finished creative work to clients.
Optimize/adjust the creative if the existing creative fail to achieve the predetermined goals.