Catch Phrase:Indulgently Rewarding.

Catch Phrase:
Indulgently Rewarding. This speaks for itself. For a person to indulge in an activity. It does not necessary means that the demand is there. Its excessive activity which you wouldn't normally do but there's a voice inside your head saying it would be awesome if you do regardless of the result. By definition of indulge, it does not grantee that the result is good or bad, its about the experience which brings me to the next point. The rewarding part, this is to emphasize, reinforced, and almost grantee that 'it won't be bad, try it".