During its course to become a world top grade company, Samsung has never stopped innovation and transformation. What is the spiritual source entrepreneur's innovation? Joseph Schumpeter once pointed out: “The first one is the pursuing of a private kingdom or dynasty to realize one's dream or will. The second one is the determination to conquer and the impulsion to fight. Pursuing success is not for the sake of the result from success but for success itself. And the last one is enjoyment in creation or demonstration of one's ability and wisdom.