Boon Rawd Brewery is a beer company

Boon Rawd Brewery is a beer company based in
Thailand that has an exemplary image, both as a good employer and a
well-managed company with a strong record of social responsibility.
The most famous of the company’s products is Singha beer. To study
the company’s marketing strategy, a case study analysis was
conducted together with qualitative research methods. The study
analyzed the marketing strategy of Boon Rawd Brewery before the
liberalization of the liquor market in 2000.