In addition to what my team's first member said. Facebook offers robust data and insights to businesses. These technologies allow firms to track their performance, measure engagement, and better understand their target audience. With agreement from users, they gain access to important data such as user behavior, demographic information, and intent to buy of users who interact with their Facebook page or website. This information enables organizations to make informed judgments and fine-tune their marketing strategy. Furthermore,For businesses on Facebook, this level of transparency and actionable insights . I think is a big advantage for them.