The Rotterdam Organizational Identi

The Rotterdam Organizational Identification Test (ROIT)
The view that the behaviour of personnel has a direct effect on an organization's
corporate identity and image (Kennedy, 1977) would clearly suggest that
personnel should identify with an organization's ideals and goals. While
effective employee communication is one method of meeting this objective,
other elements are of at least equal importance such as job satisfaction,
management style, corporate culture and perceived organizational prestige.
The impact of these variables on employee identification with the company can
be measured with the help of the so called ROIT scale (Rotterdam
Organizational Identification Scale (van Riel et al, 1994). The preliminary model
of the ROIT scale consists of the focal points shown in Figure 4