A goodwill letter is written to exp

A goodwill letter is written to express genuine kindness and to create or maintain good business relations.
When a goodwill letter is received, a recipient will appreciate because it is unexpected.
A goodwill letter is also a special type of sales letter, which sells indirectly.
When the writer writes a goodwill letter, the company name and its product or service are remembered.
Additionally, if the need arises for this product or service in the future, the reader will think of the writer‘s company.
The occasions that call for goodwill letters are many: such a letter may express thanks, congratulations, or sympathy.
These massages may be extended to personal acquaintances, to co-workers, and to business associates.
They may even be sent to persons who represent potential customers.
The tone of a goodwill letter will vary with the relationship between the writer and the reader.
Any goodwill letter must be sincere, enthusiastic, respectful, specific, and personal. lt should be briefed and focused on the recipient.
It may be handwritten rather than typed. in this letter style, the inside address may appear at the bottom of the page.
A comma may be used instead of a colon after the salutation. A customized letterhead is used for business correspondence.
Email may also be appropriate in less formal situations especially if the addressee expresses a preference for it or if time constraints require it.
Furthermore, a letter of congratulation or condolence should never be written on someone else’s behalf.