Finding the driving attributes in boutique hotels will
help supporting the growth of this sector. Moreover,
such knowledge may come to be of particular interest
to anyone willing to enter the market; consequently,
the identification of such attributes may be helpful as
it gives hotel managers and owners a better
understanding of what a boutique hotel is, and what it
requires in order to be a successful establishment. As
an example, the aforementioned understanding may
benefit those landlords with small properties or hotels
in planning, in order to convert them into boutique
hotels and maximise revenues. This research is of
significant importance to the marketing and sales
managers who are interested in understanding the
consumers’ desires and what factors are attracting
them to this kind of hotels. This study’s results may
suggest to boutique hotels’ owners and managers
how to improve the design of their products and the
level of provision of their services. The findings will
also help boutique hotels’ owners and managers to
develop strategies in order to optimize their resources
more efficiently. By obtaining the imperative
information of why guests choose to stay at boutique
hotels, hotel managers are able to recognize what
attributes are driving the guests’ purchasing
decisions. Understanding the guests’ needs and
desires is very useful and helpful in the creation of
appropriate strategies aimed at improving a
company’s image.