Price changes as age of the customer changes: senior citizen discounts
Price changes as quantity changes: quantity purchase discounts
Price changes as risk changes: this is how insurance and warranty policies are priced
Price changes as time changes: charging lower prices for drinks at a bar is typically called Happy Hour
Price changes as gender changes: while it may seem discriminatory, men don’t complain when bars let women in for free
Price changes as need changes: this one usually gets people mad because it takes unfair advantage of a situation. Charging more for bottled water on hot days is an example.
- See more at: http://www.innovationexcellence.com/blog/2013/04/09/innovation-sighting-the-attribute-dependency-technique-in-pricing/#sthash.SoWmuPQ6.dpuf