The performance levels of the servi

The performance levels of the service and products of companies in the same industry are often not very differentiated. Thus, CCS can be better than the RQ scale at finding out how companies are differently perceived, i.e. when corporate functions or roles are similarly operated in the same industry. Another possible explanation for this finding may be found in its generality in measuring corporate reputation. Fiedler and Kirchgeorg (2007) established from their research that affective or emotional corporate reputation is less group-specific than cognitive corporate reputation among stakeholders.