In the indicated space on the strat

In the indicated space on the strategic plan, you should develop a 2-4 sentence statement of the long-term direction and
strategic path that management intends to follow. The statement should clearly articulate your answer to “where we are
headed” and why the direction in which you intend to point the company makes good business sense. Your strategic
vision statement should describe the kind of athletic footwear company that management is trying to create and the
market position you are trying to stake out.
Ideally, you should try to capture the essence of your strategic vision in a catchy phrase or slogan.
For more details of what a strategic vision is all about and the characteristics of a good vision statement, consult your