One of factors in SERQUAL model is

One of factors in SERQUAL model is physical quality, developed by parasuraman et al (1985) to assess the general service quality (Parasuraman et al., 1985). Though there has been adapted and applied SERQUAL model to be many new models, physical quality is still the main predictor in the developed model in order to assess quality or satisfaction in service industry (Riadh, 2008; Tat & Raymond, 2000; Yuksel et al., 2008) .Physical quality is defined as physical service either from hotel facilities or hotel staffs concerning surrounding and /or facilities such as cleanness, comfortable accommodation and parking space (Bill et al., 2007; Yuksel et al., 2008). According to our literature review of this construct,we found 13 items such as availability of parking spaces, clean and comfortable of bed and pillow, comfortable accommodation, room cleanness, room quietness , internet system (Bill et al., 2007; Tat & Raymond, 2000; Yuksel et al., 2008)