i.e. important aspects of customer

i.e. important aspects of customer value. Charles et al. (2010) argue that volatility of
demand, imbalance between supply and demand, and disruptions are all factors that
affect supply chains negatively and call for a high level of agility. Thus, agility is
important to adjust supply chain configuration and processes. Agility allows rapid
responses to events and agile supply chains will, therefore, react in a timely manner,
before occurring risks can materialize in decreasing the value of the supply chain for its
respective customers. A second strategy is to include “safety nets” when selecting
supply chain configuration and processes when risks appear on the horizon. In line with
this, Meepetchdee and Shah (2007) argue that, besides aiming at efficiency and
responsiveness, logistical network designers should also consider robustness as it is
an important characteristic of functioning logistical networks. Robustness allows
withstanding risks and, therefore, robust supply chains will prevent risks from having
negative effects on the supply chain’s customer value. When risks occur, supply chain
processes and structures are already in place that absorb risks and still allow to
satisfying the customer