Bargaining power of buyers
Buyers have the influence power for an industry to force down prices and offer higher quality as consumer's purchase represents a sizable proportion of organization's overall sales. (Anthony H,2008) BreadTalk produced products that are potentially lower price for customers as they design its own products and have their own factories. BreadTalk enhance customer loyalty by enhancing existing customer and getting new customers by providing positive shopping experience through good customer services, so the buyer power is high.