states that in order to maintain sustainability, an organizations’ resource will have to be valuable in exploiting opportunities and/or neutralizing threats, it must be rare, imperfectly imitable and there should not be substitutes for this resource
states that in order to maintain sustainability, an organizations’ resource will have to bevaluable in exploiting opportunities and/or neutralizing threats, it must be rare, imperfectly imitable and thereshould not be substitutes for this resource