Big Data is not a result of a singl

Big Data is not a result of a single silver-bullet technology, but rather the coming together of several innovations and novel ideas in a highly complementary way. Four of these technological developments are particularly noteworthy:
(1)
A precipitous decline in data storage costs. As shown in Fig. 1, the cost of storing digital information has been falling at an exponential rate for a long time. Several years ago, it was standard practice in many industries to discard significant collections of data when their initial use had passed, as there was a real economic expense associated with archiving the data afterward (e.g., Feblowitz, 2013). This is much less true today (Komorowski, 2014).