Interactive Advertising is one of the most interesting new
features of Interactive TVs, especially for professionals in the
marketing business. This new platform offers a variety of new
possibilities for the marketing of a product which were never
possible before on traditional TVs, such as instant purchase (TCommerce),
detailed on-demand product descriptions,
newsletter subscriptions, social media interaction, longer
presentations and games, are a few example, that offer much
more user engagement than Traditional TV Commercials
(TVCs).