Advertising is one type of mass com

Advertising is one type of mass communication of information. It is designed to
persuade customers to respond in a positive way toward a product or service. Its
process starts with a sender (advertiser) who encodes a message. Then, the message
is transmitted through various kinds of communication channels such as magazines,
newspapers, radio and television that reach very large audiences, and it is interpreted
by a receiver or viewer (Moriarty 5). In order to be successful in sales, advertisers
must know what they are selling to target consumers. Advertisers then promote
specific, branded products in a way to grab the prospect’s attention and make the
brand more desirable than its competitors (Littlefield 105). Therefore, advertisers
need to create an advertisement that greatly appeals to consumer’s needs and interest.
In doing so, the ads must be unique enough to stand out among other products of
similar nature by other companies. Moriarty claimed that in order to create effective