The large number of older consumer in the UK has continued to experience significant increase overtime. Currently, the number of over-50s in the UK is estimated at 21 million people (Ahmad, 2002). This has led to an expansion of older segment of consumers. However, marketers have tended to ignore this market segment. This market is way too large and diverse and also too complex and it is critical to meet their needs as they can easily switch brands (Molinuevo, 2008). This paper answers and identifies brands that may profitably target this important market segment.