From a sales perspective, strengths

From a sales perspective, strengths are the reasons why customers choose to buy from your company as opposed to your competitors. For some customers, this might be the price point of your products and services; for others it may be the benefits of the products or the perceived quality or value of the goods. Whatever the reason, sales managers and customer service representatives ought to focus on these strengths when they are selling and marketing to customers. The strengths can also help you identify a selling point that makes your product stand out from the crowd; the computers your store sells may come with a two-year guarantee and unlimited customer phone support or the clothing you sell is made exclusively in the United States. Focus on these selling points as the strength of your brand.