refrigerators rolled out of the spa

refrigerators rolled out of the spanking New South Carolina factory sporting the Chinese brand name Haier as well as ‘Made in the U.S.A.’ tag” (Biers, 2001).
Haier’s acquisition of an Italian factory in 2001 was a milestone in Haier’s course towards internationalisation. It not only acquired a white home appliance base in Europe, but also possesses the conditions for participating in local manufacturers’ organisations and for acquiring information. This has paved the way for achieving the goal of creating a world famous brand by making use of local funds, intellectual resources and culture (Asinfo, 2001).
These achievements demonstrate that Haier has the technology and manufacturing capabilities to make quality products and thereby compete with world consumer appliance giants, such as GE, or Whirlpool even in the hyper-tough developed markets. Its outstanding achievements have established it as a model for other Chinese manufacturers who used to feel inferior to MNCs both in China and overseas. “In addition to a rising position and success, Haier also has an important role in that it offers insight into China’s economic changes. As one of the important household appliance manufacturers in the world, Haier has established subsidiary companies in 13 countries and exports to 160 nations – marking an end of the first stage of China’s economic reforms after the country’s isolation to the outside world”