In the 1990s I wrote a book called The Fourth Instinct, which explored the instinct that takes us beyond our first three -- our impulses for survival, sex, and power -- and drives us to expand the boundaries of our caring to include our communities and the world around us. That instinct is now driving more and more of our choices -- in terms of what we do, what we value, what we read, and what we buy. And technology has given us the ability to widen the circle of our concern.