Strategic Approach II: Strengthening Coordination with External Partners
External applications of IT for strengthening coordination with customers, suppliers, and partners include systems for supply chain management and the integrated enterprise, tools for enhancing customer relationships, and e-business organization design. One basic approach is to extend the corporate intranet to include customers and partners. An extranet is an external communications system that uses the Internet and is shared by two or more organizations. Each organization moves certain data outside of its private intranet, but makes the data available only to the other companies sharing the extranet.