In the form of prices for our products, the main objective to achieve is to provide an affordable and reasonable one, which is deemed by the majority of the crowd. The price must be relevant towards the products in quality and quantity, so the question we ask ourselves must be "how much is a customer willing to pay for these products?". Only then, will we be able to place ourselves in the shoes of the customers and understand their train of thoughts and considerations with regards to paying for a certain product.