McDonald’s Strengths (Internal Strategic Factors)
McDonald’s strengths make it a leading contender in the fast food restaurant market. This aspect of the SWOT analysis shows the internal strategic factors that contribute to organizational viability. McDonald’s main strengths are as follows:
1. Strong brand image
2. Moderate market diversification
3. Standardized processes
McDonald’s has a brand image that makes the business competitively strong. Another major strength is market diversification based on the firm’s presence in most regions around the world. This factor reduces market-based risks. In addition, McDonald’s has a comprehensive system of standardized processes, which is a strength that contributes to business efficiency and product consistency. This aspect of McDonald’s SWOT analysis shows that the company has the capability to maintain effective operations.