for more on the company's people strategy, see "google's 10 things to transform your team and your workplace" in this issue.) here's the simple secret of every great place to work: it's personal - not perks-onal. it's relationship-based, not transaction-based. as toundingly , many employer still don't get that, though it was the central insightof robert levering and milton moskowitz when they assembled the first 100 best lits in the early 1980s. (for their insight into this year's ranking see their introductions to the list") "the key to creating a great workplace," they said was not a prescriptive set for employee