To help Macallan, one of the world’

To help Macallan, one of the world’s leading single malt whisky brands, launch a unique 3D holographic point of sale campaign promoting its exclusive travel retail range –
The Macallan 1824 Collection.
SOLUTION
INITION worked with brand owners The Edrington Group to produce the innovative 3D campaign for use by Maxxium Travel Retail, the European marketing and distribution company. The creative tells the story of the whisky from its heritage in the Scottish Highlands to the unique Macallan distillation process. The campaign features the product itself with 3D animations appearing in and around The Macallan 1824 limited release decanter.
Inition’s 3D artists created the content, a blend of CGI and live-action, with three different perspectives providing a unique view from each side of the display. Each stage of the distillery process is visualised from barley fields to quality oak casts, to highlight the processes that contribute to the colour, aroma and flavour of The Macallan, as the tagline states “All our experience distilled into one special collection.”