1. The Lego brand is associated wit

1. The Lego brand is associated with quality and reliability; this positive brand image can be used by the parks to attract visitors.
2. The 2 locations of Legoland in the USA, viz. Florida and California are already popular tourist destinations; the parks can leverage on the location advantage.
3. As the brand Lego is fast penetrating in markets outside Europe and USA, there is a chance to attract more and more international visitors
4. Tapping emerging economies with more advertising and marketing