Principal Principal customer wantsF

Principal Principal customer wants
Function Primary considerations Other considerations
Manufacture Goods of a given, requested or Cost, i.e., purchase price or cost of obtaining goods.

acceptable specification Timing, i.e., delivery delay
from order or request to
receipt of goods.

Transport Management of a given, requested Cost, i.e., cost of movements.
or acceptable specification Timing,i.e.,
1. Duration or time to move.
2. Wait or delay from requesting to its commen-cement.

Supply Goods of a given, requested or Cost, i.e., purchase price or acceptable specification cost of obtaining goods.

Timing, i.e., delivery delay from order or request
to receipt of goods.
Service Treatment of a given, requested or Cost, i.e., cost of movements.
acceptable specification Timing, i.e.,
1. Duration or time required for treatment.
2. Wait or delay from requesting treatment to
its commencement.