1. Foods segment offers extensive p

1. Foods segment offers extensive product lineup that satisfies all ages: from infants to seniors holding No. 1 position in the milk chocolate & yoghurt industry
2. Pharmaceuticals business realizes high quality, a stable supply, and low-cost operations by optimal use of domestic and overseas production sites
3. Pharmaceuticals business maintains a solid position as Japan’s leading company in rice blast preventatives and insecticides field and livestock and fishery fields in the agricultural chemicals and veterinary drugs area
4. Foods segment features technology and infrastructure enabling the use of virtually all types of distribution channels and distribution temperatures to market a wide range of products

Weakness

1.Marketing capabilities in Agricultural Chemicals & Veterinary Drugs segment
2. High fixed costs in Confectionery business
3.Low sales of livestock drugs and fishery veterinary drugs
4. Limited global penetration and awareness compared to global players

Opportunity

1.Developing businesses in markets for low-priced pharmaceuticals, primarily in Asia and emerging countries
2.Embarking upon forward-looking strategic investment and endeavor to improve profitability
3.Utilizing knowledge, expertise, and technology to enhance product portfolio of powerful brands even further

Threats

1. Japan being an earthquake prone region
2.Impacts from the increasing economic uncertainty in the United States which may cause the global economy to slow down at a higher rate than expected
3.Impact of foreign exchange fluctuations

Competition

Competitors

1.Takeda Pharmaceutical Company Limited

2. Morinaga & Co., Ltd.

3. Morinaga Milk Industry Co., Ltd.