E-Commerce in Malaysia Malaysia sta

E-Commerce in Malaysia Malaysia started accepting E-commerce facilities quite early along with other developed nations. The country adopted measures to develop computer-mediated environment for its retail business smoothly. As a result a parallel economy slowly developed side-by-side the standard or conventional retail. Retailers adopted E-commerce to strengthen their marketing strategies. The government played an important role in ensuring the sustainability of E-commerce. They implemented infrastructure support by introducing broadband throughout the country. This year, the government had announced 'Malaysia Broadband Initiative' to promote high speed broadband service and Malaysians will enjoy Internet surfing speeds from 5 megabits per second (Mbps) to 20Mbps [4]. Besides, the government has allocated RM 1 billion to provide school children from poor households with Internet-enabled netbook computers, as part of the National Broadband Initiative. Under the programme, a student would only have to pay RM 38 a month for the netbook and Internet access. Needy students in rural areas will pay even less RM 20 a month. High speed broadband services are vital for the nation's economic growth, competitiveness, increasing investor confidence, and promoting innovative thinking. Furthermore, the Prime Minister also stated that RM 60 million would be invested to set up community broadband centres that would benefit 615,000 households in 246 locations in the country [4]. The second measure that was adopted was to ensure safe payment modalities. A survey conducted by Zerogrey Ltd showed the acceptance of E-commerce is quite high in the country currently. Almost 38% of the respondents indicated their willingness to shop online in the near future. 20% of them already purchased online at least twice a month. But almost 42% indicated either their apprehension or lack of interest in using online payment methods. The responsibility of the government and the retailers now will be to turn this segment of potential users into online customers. Setting up safer payment methods can be the best approach. It is also the time to encourage M-commerce in the country [9].Standard A4 (210mm x 297mm) portrait page set-up should be used. The left, right, top and bottom margins should be 30mm. Do not use any headers, footers or footnotes. No page numbers. Single column. All main text paragraphs, including the abstract, must be fully (left and right) justified. All text, including title, authors, headings, captions and body, will be Times New Roman font.