The aim of this article is to provide a selective review of some of the concepts and
approaches that have been employed in, and findings from, social and cultural research
on museum visiting that might be of use in exhibition design. The field of museum visitor
research is not well coordinated, largely because it spans so many disciplines. In terms of
empirical research, the main disciplines that have made a contribution are social
psychology, sociology, architectural studies and anthropology. A number of other fields
also have much to contribute in terms of concepts and analytical approaches, especially
art history, cultural, media and literary studies, linguistics and STS (Science and
Technology Studies). To review all of these areas is well beyond the scope of this article.
Instead, I select a number of themes that much theoretical and empirical research has
highlighted as being of particular importance to understanding museum reception.
Within each of these I present some of the research findings, analytical and conceptual
tools that seem to me to be particularly interesting or worth investigating in future research. Rather than addressing methodologies separately or at length, I briefly outline
them alongside explaining particular research findings or concepts.
The aim of this article is to provide a selective review of some of the concepts andapproaches that have been employed in, and findings from, social and cultural researchon museum visiting that might be of use in exhibition design. The field of museum visitorresearch is not well coordinated, largely because it spans so many disciplines. In terms ofempirical research, the main disciplines that have made a contribution are socialpsychology, sociology, architectural studies and anthropology. A number of other fieldsalso have much to contribute in terms of concepts and analytical approaches, especiallyart history, cultural, media and literary studies, linguistics and STS (Science andTechnology Studies). To review all of these areas is well beyond the scope of this article.Instead, I select a number of themes that much theoretical and empirical research hashighlighted as being of particular importance to understanding museum reception.Within each of these I present some of the research findings, analytical and conceptualtools that seem to me to be particularly interesting or worth investigating in future research. Rather than addressing methodologies separately or at length, I briefly outlinethem alongside explaining particular research findings or concepts.
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