Although still in its infancy, mobi

Although still in its infancy, mobile marketing involves the use of mobile devices
such as smartphones and tablet computers to display banner ads, rich media, video,
games, e-mail, text messaging, in-store messaging, QuickResponse (QR) codes, and
couponing. Over 90% of retail marketing professionals have plans for mobile marketing
campaigns,
and mobile is now a required part of the standard marketing budget.
Mobile smartphones
represent a radical departure from previous marketing technologies
simply because the devices integrate so many human and consumer activities