1. Conduct a SWOT analysisStrength

1. Conduct a SWOT analysis

Strength

The company has a clear management structure.

The company has employed a bonus plan for employees.

The AM Marketing division will input products form the other three divisions, and sell it to domestic and foreign market, it helps the company save cost when it input internal.

Weakness

The Abrams Company has three totally independent divisions, and the three divisions are lack of connection. The transactions between the three divisions dispute the transfer pricing.

OEM customers preferred than AM.