Abstract—This study examines the impact of advertising and the relationship between the advertising and pricing. It also determines the level of consumers online purchasing of AirAsia e-ticketing among students of Asia Pacific University (APU) in Malaysia. The factors which are mainly investigated are the advertisements, pricing strategies and
e-purchase of AirAsia tickets. Many of us believe that advertisements are deceptive
whether it is in online or offline form. However, in fact, it still influences the consumers to purchase. This research provides the in-depth understanding of how AirAsia applies factors such as “Advertising and elements in advertising like splendid pricing strategies” to impact the purchase decisions. A quantitative approach of using questionnaire was chosen for data collection.