Threats ● Competition (restaurants,

Threats
● Competition (restaurants, street carts,supermarkets, other coffee shops, other caffeine based products)
● US market saturation
● Coffee price volatility in developing countries
● Negative publicity from poorly treated farmers in supplying countries
● Consumer trends toward more healthy ways and away from caffeine
● Fragile state of worldwide production of specialty coffees
● Alienation of younger, domestic market segments
● Corporate behemoth image
● Cultural and Political issues in foreign countries
● Current recession may impact the sales.
● Entry barrier in the international market
● Numbers of competitors are increasing.
● Variation in coffee prices in developing countries
● Starbucks facing huge resistance in international countries over cultural and political issues.
● People started to become more health conscious
● Competitors are trying to minimize the differentiation by imitating.
● Labor Unions issues in US and international countries
● Security risk at crowded places.