Measures: Individuals perceive obje

Measures: Individuals perceive objects, events, or people in the world around them based on prior attitudes, beliefs, needs, stimulus factors and situational determinants. Perception is the cognitive impression that is formed of reality, which in turn influences the individual's actions and behavior toward that object. Public relations seeks to make use of publicity and other nonpaid forms of promotion and information in order to influence feelings or opinions about a company, its products, or services; the value of a product or service; or activities of the organization [18]. This study operationally defines public relations as a set of activities that illustrates the reputation of the company and attracts customers to the company. Perceived public relation (PPR) is defined as the individual's perception of public relations activities of the company and serves as the independent variable. This study measured PPR using an eight-item scale adapted from the works of Devellis (1991) and Hsieh and Kai Li (2008).