The government actively participates in public/private partnership. The hospitality sector has started with a networking approach and formed a top team comprised of entrepreneurs, representatives of the Ministry of Economic Affairs and knowledge and marketing institutes. The top team has drawn up an integral vision for the hospitality economy. It formulated its ambition as follows: ‘In 2025 the Netherlands will be the country with the greatest diversity of experiences in the world. The aim will be to offer excellent hospitality, a competing sector and an attractive society.’ This will also promote a healthy business climate for (foreign) companies in the Netherlands.
The vision’s strategic framework is