Whilst most advanced and experiential technologies were not ranked as highly as individual developments, there was strong support for their potential applications when discussed subsequently in scenarios for personalization. These included ‘remote attendees participating as 3D holograms’ (33%), ‘every object has builtin intelligence and can interact with the people around it - e.g. chairs, walls, tables (17%) and ‘intelligent avatars participating in virtual events on our behalf’ (15%).