As Haier approached the end of its

As Haier approached the end of its third decade of operations, Zhang was aiming at even bigger targets for 2011 and beyond: deeper market penetration, both in rural China and abroad, to be achieved by increasing market share and adding product categories. Zhang also hoped to enter new countries and to see Haier laundry machines and air conditioners reach the same leading global position that its refrigerators had reached. "the key," Zhang said, "is whether Chinese enterprises can be both the dominant industry rule maker and the industry leader." Zhang needed to maintain Haier's industry leadership at home as well. This challenge required him to decide which lessons from Haier's international operations to apply at home, and which lessons from its domestic operations to apply internationally.